About
Tincan Communications:
Tincan
Communications works with clients remotely or
on site in Vancouver, providing copywriting and
content services to a range of businesses, either
directly or through their marketing, PR and advertising
agencies.
Years
of industry experience brings to the table a deep
understanding of the value of the real estate
on your web pages and other marketing material,
as well as the creativity and ability needed to
fill that space with words and messages that work
for you.
Based
in Vancouver, but with clients across the map
(thank you Internet!), Tincan also produces website
effectiveness reviews for clients and, occasionally,
gets involved with basic search engine optimisation
and online marketing initiatives for small businesses.
Principal:
| Tincan's
founder, principal and sole employee is
Rob Mathison, a freelance writer in Vancouver
with extensive experience in journalism,
copywriting, contract publishing and marketing
(including direct and online marketing).
Rob has been writing professionally and
producing B-to-B and B-to-C marketing communications
for many years. |
|
A
creative, multi-disciplined professional, he has
worked with clients from multiple industries,
including finance, retail, sports and recreation,
publishing, education, e-learning, government,
manufacturing, IT, tourism, ecommerce, high tech,
and automotive.
Rob is
a versatile writer, capable of tackling any subject.
An experienced marketing writer, he has also worked
as a sports writer, copy editor and news and feature
writer for newspapers and magazines in the UK,
has ghost-written a number of "how-to"
business books, and is currently Contributing
Author of Vancouver:
The Complete Residents' Guide.
Professional
background and qualifications:
After
starting out as a trainee reporter for a local
newspaper in Scotland (the legendary -- in Dundee
at least -- Dundee Courier), Rob had
a stint as a sports writer, before switching his
focus to marketing communications. He
then spent several years writing, editing and
managing direct-to-customer publications and other
sales and marketing material for a number of corporations
-- in-house and through agencies -- winning a
couple of awards for client publications along
the way.
In
2002, Rob swapped Edinburgh,
Scotland for Toronto, Canada to join Redwood
Custom Communications (Customer Publishing
Agency of the Year 2006), before continuing west
to write for the online marketing gurus at the
Internet
Marketing Center in Vancouver, becoming
their senior writer. He started Tincan Communications
in 2006.
Rob
holds the Postgraduate Diploma in Direct Marketing
from the Institute of Direct
Marketing in the UK and has a BA in Publishing.
View
samples
or please contact
us to discuss your next project. Case studies
showcasing work for some of the above clients
are coming soon. In the meantime, feel free to
ask for more info.
