Do
I need a copywriter for my website?
Copy
and content -- more than anything -- is crucial
to making a success of your website. You need to
communicate effectively with your visitors when
they arrive at your site to get your messages across.
That's done through your copy.
You
also need to attract the right people to visit in
the first place. Again, depending on your market,
copy and content plays its part. By incorporating
keywords and phrases that target your audience,
you can attract traffic through the free search
engines.
Here's
a quote from www.searchengineguide.com that illustrates
why this is important:
"The
key (to having good search engine friendly content)
is in hiring a professional copywriter... All SEOs
these days should be working with professional copywriters,
as it's the one true key to high rankings. Don't
ever underestimate the value of your copy for your
visitor... You've got to sell them on what you offer,
and the only way to do that is through your copy."
So,
do you need a copywriter? Not necessarily,
but it wouldn't hurt to get an assessment done here.
Even
if you don't need a full rewrite of your content,
you could benefit from some copy editing that will
make sure it's search engine friendly and
readable.
Back
to top
But
people don't read on the Web, do they?
So
you've been told people don't read online. They
don't want to... it hurts their eyes... right? Wrong.
Just look at the explosion of blogs or name a newspaper
or magazine that doesn't have an online version.
Sure, people do scan, rather than drink in every
word, when they read online. But that isn't a barrier
to incorporating well-written copy into your website
using specific online writing techniques.
The
fact is, people are now very comfortable reading
online... none more so than today's 15, 16, and
17-year-olds who are all over blogs, MySpace, and
other online communities and sites. That's important
to know because, in the very near future, they will
be your potential customers -- people completely
at home communicating and making transactions online.
Will you be ready for them?
Back
to top
Can
I do it myself?
You
certainly can do it yourself. And many smaller businesses
take that approach. But it's really a question of
how well you can do it yourself. There
are some great books around and loads of free copywriting
resources on the 'Net. So, if you're willing to
spend the money and time on learning, then go for
it. It's a matter of deciding how much is your time
worth to you, and whether you would be better off
spending that time focusing on other areas of your
business that you do know about.
There's
also the question of how you will know if the copy
you write works or not -- and how to fix it if it
breaks -- if you weren't really sure what you were
doing in the first place. So you may end up calling
in a professional after all.
Why
not make sure you get it right first time, instead
of treating one of the most important elements of
your website and other marketing material as an
afterthought?
Back
to top
How
will we work together?
