Testimonials
If you need a contact for a reference to help assess my suitability for a specific project you have on the go, please let me know. Depending on the project, I may be able to provide a contact email address for a past client. In the meantime, here are a few testimonials relating to recent projects:
"Rob – thanks for the great work you did on the international mag. We really appreciate it."
- Leigh Dilks, Development Manager (Alumni & Marketing), Edinburgh Napier University
"Thank you for the great work, quick turn-around and contributing ideas. The client is very happy with the content re-ordering. This was a wonderful experience and I look forward to working with you more!"
- Chrystale Thompson, Creative Director, Ecstatic Designs
"Rob - you did a bang-up job on this. Thank you!! There's great thinking and creativity in your work and we are really excited about it."
- Jacqueline Voci, Partner, Soya Marketing
"Having worked closely with Rob on a number of challenging projects, I've found him to be reliable, hardworking, extremely creative and someone who is able to look at the bigger picture and offer effective solutions. I regard Rob as a core member of my team."
- Alan Lennon, Creative Director, Lennon Design
"Rob's role was key to us being able to deliver the website in time. He had excellent awareness of the differences between online copy and offline content and clearly understood the requirements of the project and the sensitivities of the subject matter. He played a central role in writing, editing, checking and proofing copy, and obtaining sign off from a number of stakeholders. He also understood the technical requirements of the content management system we were using so was able to make updates directly himself."
- Sonia Rutherford, Account Director, whitespace
"Rob pulled together our content strategy for the new Immunisation Scotland website, from the ground up: right from user profiling, information architecture, and content writing/SEO, through to user testing and pay per click campaigns. His work was vital to the success of the project, and was instrumental in increasing our site traffic. Rob also helped other programme teams and internal clients assess and improve their website content, site structure and visitor traffic."
- Cath Hoult, Web Content Manager, NHS Health Scotland
"Great copy. The tone is good; friendly, moves along nicely and reinforces the selling points throughout."
- Alan Lennon, Creative Director, Lennon Design
"Rob first started working with Serebra in April 2007 when we needed writing excellence for a new website we were developing. Since then, and because of the superb work from Rob, we continue to use his services on a wide variety of projects, including three new or updated company websites, new marketing literature, speeches, video scripts, press releases, the company's annual report and monthly customer newsletters. Rob effectively became part of our team, working closely with our internal designers and marketing people. It makes our efforts easier knowing we can send him writing projects - often with quite tight turnaround times - and they'll be in good hands."
- Ted Moorhouse, CEO, Serebra Learning Corporation
"This is just what I was looking for - thanks very much. Overall, what you've provided is perfect. Thank you for taking those few notes and expanding on them in such a digestible format for the newsletter! We'll be doing the newsletter on a quarterly basis, so hopefully I can give you more time, next time ;)"
- Carol Nejedly, Marketing Manager, Serebra Learning Corporation
"Rob worked with The Melting Pot to write the copy for the 3rd evolution of our website - which is now excellent from both our point of view, and the site's visitors. Rob was easy to work with, and delivered good quality work on time and with an eye for the details. He also increased our ranking on all search engine sites which has defiantly resulted in a greater number of enquiries."
- Claire Carpenter, The Melting Pot Edinburgh
"When I worked with Rob at the Internet Marketing Center before he went freelance, I was impressed with his writing talent and knowledge of online marketing. So when we found ourselves faced with a resource crunch while producing a 1000+ page multimedia course on Internet marketing, Rob was a natural choice to turn to for freelance help. Working under a tight deadline, he came through in impressive fashion, delivering a well-written series of chapters that explained complex marketing techniques in a clear, straightforward, engaging style. Rob is dependable, talented, insightful, and great to work with. I wouldn't hesitate to recommend him as a content provider or copywriter for any project."
- Curtis Foreman, Information Product Development Manager, IMC
“Rob took our highly technical message and explained it in simple, easy to understand language, under very short time constraints. Our new website is now a true reflection of our company's personality.”
- Ryan MacArthur, Director of Strategic Ops, Cogneto
"Rob is an excellent writer who always delivered top-quality work well on time. He also says 'blog' funny."
- Erin Whalen, Direct Marketing Manager, The Internet Marketing Center
"I have found Robin excellent to work with and have appreciated his reliability, the way he has tackled our projects and his ability to come up with fresh, workable ideas. As well as handling existing publications Robin has been involved in bringing in new business, including successfully launching a monthly 24-page magazine for a new client and an on-line publication for an existing client."
- Hazel Reid, Senior Publishing Manager, Insider Custom Publishing
"Everyone involved with the International Banking Summer School had a fantastic time, greatly enhanced by your being able to capture the spirit of the school in the daily newsletter."
- Tess Joyce, PR Manager, CIOBS
"Rob has been an integral part of the development of Just Ask Baby, and its wider brand identity and the feel of its communication with its members. The project covered liaising on the tone and feel of what Just Ask Baby should be to its consumers, as well as the physical writing of a huge amount of material that runs right through the Just Ask Baby website, as well as external press communications."
- Mark Hamilton, CEO, JustAskBaby.com
"We're very happy with your writing. Thank you for such an amazing set of first drafts. We have never had so few changes to make! Thank you so much again for the great work."
- Holly Birch, Foundation Assistant, BC Women's Hospital Foundation
"“Rob is a fantastic copywriter who delivers quality copy across a diverse range of mediums from print to web within tight deadlines. Highly recommended!"
- Ryan Falconer, Creative Director, Unleaded Design
"Rob's brief was to freshen up our print ads. He certainly delivered and supplied a series of ideas which we not only successfully tested in BC Business Magazine, but also adapated for the Web."
- Kelly Corkin, Marketing Manager, CMC Markets
"We have used Rob for a number of Web and print projects that require a copywriting element. We're completely comfortable letting Rob loose on our clients to get what he needs for the content, which helps us out a great deal, and he does a great job of identifying the right messages and capturing the tone our clients are after."
- Calum Crawford, Roxy Design
"It was great working with Rob. He is a fabulous writer who handled some of our toughest projects without blinking, and always came through on a deadline."
- Liberty Craig, Marketing Manager, The Internet Marketing Center
"Rob was able to create a unique script from technical notes and a company profile outline. This was key in producing a much more interesting corporate video than the industry norm."
Furio Sorrentino, Eyelevel Production Services