TELUS Sustainability Website

Content strategy and UX and brand copywriting to help TELUS communicate its sustainability ethos and initiatives.

Project details

Communicating important information

The TELUS digital team undertook a major revamp of their About section. I worked with internal stakeholders to take content from the annual sustainability report and other sources and present it in a web-friendly format.

  • Created a new information architecture
  • Reviewed existing content and made recommendations for improvements
  • Wrote all new user-friendly, on-brand headlines, subheads, body copy and calls to action
  • Rewrite for plain language
  • Worked in SEO keywords and wrote page meta data