Latest articles and blog posts A collection of articles and blog posts on various topics related to online writing and marketing.

Why you need good online content
Connecting with your customers through compelling copywriting -- and content that works for your business and appeals to humans and search engines alike -- is crucial to your business's success online. More...

Make it easy for people to navigate your website
People frequently lose their way on the Web. Well, it is a web after all. It's got lots of strands that head off in different directions. It's home to a multitude of distractions. More...

Grab the attention of visitors to your website
It's not enough to tell your visitors where they are. You also need to reassure them they're in the right place. More...

Don't start selling to your visitors immediately
Many websites make the mistake of trying to sell to their visitors immediately. Or they bombard them with award flashes, huge testimonials and general fluff about how great they are. More...

Give your visitors something free
It's always nice to get something for nothing. Everyone loves a freebie, and "Free" is one of those trigger words that sets bells ringing in people's minds. More...

Make people comfortable buying from you
One of the fears people face when they buy something online is that they're not sure who they're doing business with -- whether it's a reputable business that will deliver on its promises. More...

Why you should sell benefits, not features
Whether you're selling one product or lots of different ones, you need to sell "benefits."
It's that "What's in it for me" principle again. More...

Use a compelling call to action
It's a simple phrase. A common phrase. We've all heard it... "If you don't ask, you don't get." So why do so many websites offering products ignore it? More...

Use email marketing to keep in touch
Stores do it. Business people do it. Who knows -- to paraphrase Cole Porter, maybe even educated fleas do it, too. More...

Leverage the latest online technology
It seems like a new Web technology or gizmo is invented almost every day. And some of them can be very useful to an online business. More...

10 ways good content can benefit your business
Content is still King online. It's words that attract search engine traffic online. And it's words that do the selling. Not images. Not Flash presentations. Words. More...

Get your website noticed
It worked for Kevin Costner in Field of Dreams, but the "If you build it they will come" tactic doesn't work nearly as well for websites as it does for ghostly baseball fields. More...