rob@tincancommunications.com

Services > Copywriting and content strategy: print and digital

I work with marketing and design agencies, or direct for companies of various sizes and in various industries – everything from non-profit to financial services. I've been contracted to do everything from supplying a bunch of new headlines overnight for a Best Buy Canada sales promotion to editing a university alumni magazine to managing all of the content and copywriting for an internet start-up's website.

Marketing copywriting

Whether you're after a fresh pair of eyes to generate new ideas or need someone to work with existing concepts, I'm available to tackle your brief. View samples.

Web copywriting and editing

Copy often needs to do a very different job on the Web; it's not enough to just slap your print content in there and hope for the best. I can not only help you communicate your important messages clearly and concisely, but also ensure your content is scannable, search engine friendly and enhances your visitors' experience of your website. View samples.

Web content strategy

The more content you have floating around, the more important it is to think about a web content strategy, which takes a more strategic and holistic approach to your web content. That's where a web editor, web content officer or web content strategist comes in. The job titles change but the tasks involved in doing this remain the same, namely some or all of:

More at 'Web content strategy. Got one?' (blog post).

SEO copywriting and editing

I can take your existing online content and optimize it for the search engines or build SEO objectives into new copy. View samples.

Email copywriting

Email marketing is still one of the best and cheapest ways to stay in touch with customers and prospects. I have many years experience of writing targeted email content and copy, including e-newsletters, email blasts, email 'postcards' and other customer and prospect communications. View samples.

Direct response copywriting

With a professional qualification in direct marketing from the IDM, I understand the principles behind direct marketing campaigns and can write effective, creative copy to brief. I have worked on direct marketing campaigns on both the client and agency side. View samples.

Annual report writing

I welcome long copy projects such as annual reports and reviews and have a lot of experience creating and editing the content for longer publications. View samples.

Corporate writing

I can either write new content from your brief or edit client-provided material to ensure that your corporate communications are consistent in terms of messages and tone. View samples.

Customer magazine and newsletter writing and editing

With several years of experience working for leaders in custom publishing and branded content in the UK and Canada, I can do everything from writing individual articles to editing entire publications. View samples.

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