Teaching good habits.

Copywriting and content writing courses. Customized training for businesses.

Custom course development

Web writing. Content planning. Content writing.

There are often very good reasons to handle your content yourself, including budget or lack of availability of external content people. Customized training can ensure you have the right in-house skills and processes to create content or work effectively with external writers. I have created training materials and courses around content writing, copywriting, email and online marketing, and other related topics, as well as tailored training materials for in-house writers.

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Small group training

Workshops and practical guidance for in-house content creators.
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Web writing

Learn the best practices, with feedback and guidance.
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Content planning

Planning a website? Get a step-by-step process that works.
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Training content and guides

In-house training materials tailored to your needs.
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Effective content writing

Understand what makes effective content.
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Headlines and leads

Attract attention and keep people reading.
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Voice

Capture and maintain a strong voice.
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Story

Tell stories people want to read.

Writing for Content Marketing

8-week online course

I developed and teach develop a new, 8-week Writing for Content Marketing course for Ubc Extended Education, delivered entirely online. It’s one of the first and most comprehensive courses devoted to all aspects of content marketing writing. You learn about the most important elements of effective content writing, including voice and story, as well as getting practical tips on writing the most common content types.

Introduction: Copywriting

8-week online course

Learn and practise the techniques and craft of professional copywriting in this supportive and intensive online course through UBC Extended Education. Focus on the process and purpose of persuasive business writing for a variety of media.

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Product research

Know your benefits from your features.

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Know your audience

Write stronger copy that hits the mark.

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Writing for the web

Practise effective web writing.