Do it yourself. But better.Mentorship for writers. Customized training for businesses.
Custom course development
Web writing. Content planning. Content writing.
There are often very good reasons to handle your content yourself, including budget or lack of availability of external content people. Customized training can ensure you have the right in-house skills and processes to create content or work effectively with external writers. I have created training materials and courses around content writing, copywriting, email and online marketing, and other related topics, as well as tailored training materials for in-house writers.
Small group training
Workshops and practical guidance for in-house content creators.
Learn the best practices, with feedback and guidance.
Planning a website? Get a step-by-step process that works.
Training content and guides
In-house training materials tailored to your needs.
A writing buddy who guides and encourages.
Get critical eyes on drafts before you submit them.
Improve through practical feedback.
Get assistance with a specific project.
Mentorship for writers
Get the support I wish I’d had
There aren’t any degrees in this type of content work. You learn through experience, which presents a problem when you are thrown into a project and asked to write a website or brochure. I’ve advised a number of journalists and others on how to successfully switch into freelance copywriting or content writing.
Content training for designers
Content strategy and web writing essentials
Designing a website without content is no easy task. If you find it hard to get more budget from your client to get their content in order, why not better equip yourself to review and edit client-supplied content? Learn content strategy and web writing best practices. Get help selling the value of content to your clients.
Web writing for designers
Improve client copy and offer more value.
Content strategy for designers
Design more effective websites.
Get help to keep your project on track.
Effective content writing
Understand what makes effective content.
Headlines and leads
Attract attention and keep people reading.
Capture and maintain a strong voice.
Tell stories people want to read.
Writing for Content Marketing
8-week online course
UBC Writing Centre very kindly invited me to develop a new, 8-week Writing for Content Marketing course, delivered entirely online. It’s one of the first and most comprehensive courses devoted to all aspects of content marketing writing. You learn about the most important elements of effective content writing, including voice and story, as well as getting practical tips on writing the most common content types. I now also teach UBC’s Introduction to Copywriting.