Teaching good habits.
Copywriting and content writing courses. Customized training for businesses.Custom course development
Web writing. Content planning. Content writing.
There are often very good reasons to handle your content yourself, including budget or lack of availability of external content people. Customized training can ensure you have the right in-house skills and processes to create content or work effectively with external writers. I have created training materials and courses around content writing, copywriting, email and online marketing, and other related topics, as well as tailored training materials for in-house writers.
Small group training
Web writing
Content planning
Training content and guides
Effective content writing
Headlines and leads
Voice
Story
Writing for Content Marketing
8-week online course
I developed and teach develop a new, 8-week Writing for Content Marketing course for UBC Extended Learnings, delivered entirely online. It’s one of the first and most comprehensive courses devoted to all aspects of content marketing writing. You learn about the most important elements of effective content writing, including voice and story, as well as getting practical tips on writing the most common content types.
Introduction: Copywriting
8-week online course
Learn and practise the techniques and craft of professional copywriting in this supportive and intensive online course through UBC Extended Learning. Focus on the process and purpose of persuasive business writing for a variety of media.
Product research
Know your benefits from your features.
Know your audience
Write stronger copy that hits the mark.
Writing for the web
Practise effective web writing.