Website content writer in Vancouver - Tincan Communications

	"A unique voice differentiates and is defensible." – Nick Usborne, Networds
home::::::about::::::services::::::portfolio::::::articles::::::contact::::::faq::::::news

Article index:
	Why you need good online content
	Make it easy for people to navigate your website
	Grab the attention of visitors to your website
	Don't start selling to your visitors immediately
	Give your visitors something free
	Make people comfortable buying from you
	Why you should sell benefits, not features
	Use a compelling call to action
	Use email marketing to keep in touch
	Leverage the latest online technology
	10 ways good content can benefit your business
	Get your website noticed

10 ways good content can benefit your business

Content is still King online. It's words that attract search engine traffic online. And it's words that do the selling.

Not images.

Not Flash presentations.

Words.

Words arranged in a way that allows your target market to understand what your products or services can do for them...

... in a readable, compelling and engaging way...

... in a way that allows search engines to direct more people to your site...

... and in a way that shows you, your business, products and services in the best possible light.

Here are just a few applications of good online copy and content:

1. Informative articles based around the keywords your target market uses to attract more visitors to your site.

2. Compelling copy that coverts visitors to customers.

3. A clearer ordering process that increases sales.

4. Friendlier, more engaging copy that doesn't scare people away and makes them feel comfortable doing business with you online.

5. Descriptive salescopy that focuses on benefits and does the job a face-to-face salesperson would do.

6. Jargon-free copy your visitors can relate to.

7. Press releases that attract more visitors and broaden your reach online.

8. "Pillar" articles posted to your blog or on your website that attract traffic, build your credibility and help sell your products or services.

9. Articles you can distribute to websites crying out for free content, and so attract more traffic.

10. A free report or ebook (much like this one) that you can offer your customers as a bonus, or to visitors as an opt-in offer.