Leverage
the latest technology to improve your website
It
seems like a new Web technology or gizmo is invented
almost every day. And some of them can be very useful
to an online business.
However,
a word of warning. Don't go crazy and implement every
tool and widget you read about or come across.
Don't
be that "all sizzle and no steak" website.
Remember
early websites?
There
were flashy images, noises that played when you clicked
something, spinning words and pictures, and banner
ads galore.
Then
there were Flash presentations everywhere. Multimedia
and interactivity defined the Web experience... or
so it was thought.
But
it turned out that all that "noise" got
in the way of the essential information and marketing
messages on websites.
And
now, most effective websites keep it simple.
If
you don't believe me, take a look at one of, if not
the, most popular websites in the world -- www.google.com
So,
even though there are hundred of tools you can use
on your web pages and behind the scenes, using them
all can clutter up your site and cause you more trouble
than it's worth.
So
it's helpful to be able to identify the good ones.
The ones that can be very valuable to your website
and business. Some are free, like these tools:
