Wearing a few hats.

Content strategist. Copywriter. Managing editor. Content writer. Experience provides the capability to switch hats according to project needs and resources. (Actual hats optional.)

Why Tincan?

A content pro

Word-smithing micro-copy. Researching a 700-word article. Rewriting a 400-page website. Planning new website content. The grey hairs back up the resume.

Likes a good story

Today’s marketing is all about storytelling. Readers come first, and the focus is on thorough research, creative thinking, and clear, readable writing.

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Delivers value

A BBC study found that spelling mistakes alone on websites cost businesses a fortune. The good news is that well-written, on-message content doesn’t.

Experience matters

As a wise person said, “If you think it’s too expensive to hire a professional to do the job, wait until you hire an amateur”. Working with an experienced freelancer has its benefits. My lower overhead costs let me charge fair rates, and I use my experience to add as much value as possible. You’ll also always have a direct line to the person doing the work.

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Speaks web

Web writing since the web was wee.

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Focuses on the reader

Because it’s all about them.

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Not afraid of long copy

Send the longer stuff my way, too.

Who does the work?

Rob Mathison

Rob Mathison

Writer & Content Strategist

A former newspaper and magazine writer and managing editor, I’ve worked as a copywriter, web writer and content strategist since 2003.

Clients

Clients

Teammate

I don’t take a brief and disappear. Close collaboration leads to better results. As the subject and audience expert, the client has an important role to play.

Other professionals

Other professionals

Associate

I often team up with other freelancers with complementary skills on larger projects, and I’m always interested in hearing about potential link-ups.