Wearing a few hats.Content strategist. Copywriter. Managing editor. Content writer. Experience provides the capability to switch hats according to project needs and resources. (Actual hats optional.)
Likes a good story
Today’s marketing is all about storytelling. Readers come first, and the focus is on thorough research, creative thinking, and clear, readable writing.
A BBC study found that spelling mistakes alone on websites cost businesses a fortune. The good news is that well-written, on-message content doesn’t.
As a wise person said, “If you think it’s too expensive to hire a professional to do the job, wait until you hire an amateur”. Working with an experienced freelancer has its benefits. My lower overhead costs let me charge fair rates, and I use my experience to add as much value as possible. You’ll also always have a direct line to the person doing the work.
Web writing since the web was wee.
Focuses on the reader
Because it’s all about them.
Not afraid of long copy
Send the longer stuff my way, too.
Who does the work?
Writer & Content Strategist
A former newspaper and magazine writer and managing editor, I’ve worked as a copywriter, web writer and content strategist since 2003.
I don’t take a brief and disappear. Close collaboration leads to better results. As the subject and audience expert, the client has an important role to play.
I often team up with other freelancers with complementary skills on larger projects, and I’m always interested in hearing about potential link-ups.