Putting your audience first.Effective copy and content through detailed research and planning, creative thinking, and engaging, on-brand writing.
There’s enough meaningless jargon and hyperbole out there. The best way to connect with people is through language and a voice they’ll relate and respond to, and in a way that respects their time and needs.
Web writingClear, user-focused writing that makes websites better.
Copy that drives action without being shouty.
Marketing copywritingOn-brand marketing copy for print and digital.
Video scriptsEngaging scripts for explainer, product and other videos.
See the complete, current state of your web content.
Assess content quality and identify problem areas and gaps.
Plan, organize and outline your content.
Tools, processes & documentation to maintain quality.
Web content strategy
Tame the content monster
The best way to ensure your web content meets user needs and business goals is to combine solid content strategy / planning processes with proven editorial best practices. I’m not a consultant. I provide practical, hands-on help at various stages of the content process, including content creation, to help build better websites.
Feed the content monster
It’s not how much content you create for content marketing purposes, it’s how readable, shareable, informative and engaging it is. That means finding writers who are part copywriter, part journalist and part content marketer.
Articles and blogs
Stories with a strong voice for a specific audience.
Case studies and customer storiesNicely-told stories about your impact and results.
eBooks, guides and white papersIn-depth, top-of-funnel content that makes you the expert.
Brand and digital storytellingWell-researched, feature-style content to build brand.
Dig out your most compelling stories and find angles that resonate with your audience.
Get advice around the best tools and processes to help you manage an ongoing content production schedule.
Keep things ticking along with a realistic long-term content plan, and a package of pre-written “core” content.
Content marketing planning
Editorial planning for content marketers
With a background in journalism and custom publishing—including creating editorial plans for magazines—I can help small businesses, marketing departments and PR/content agencies draw up a six- or 12-month schedule of relevant, interesting and informative content aimed at specific audiences.
Second-look writing and editing
A pair of fresh eyes
You’ve redrafted something so many times you can’t face looking at it again. The company website or brochure writing has ground to a halt. Your annual report reads like it’s been written by 15 different people. Time for fresh eyes?
Freshen up stale copy.
Tidy up problematic drafts.