Web writing

Client: Best Buy Canada

Project: I worked on various projects as an external resource for Best Buy's in-house creative department for over a year. Projects included micro-site copy for promotions such as Reward Zone, Best Buy Visa, Montreal Jazzfest and Gaming Invasion Toronto, as well as product copy, POS, posters, emails, taglines, signage and their weekly ad flyers. I worked with the creative director and marketing campaign managers on writing briefs, often with very tight deadlines.

Role: Copywriting, copy editing, proofreading.

Client: BC Women's Hospital Foundation

Project: The non-profit foundation promotes the good work done by BC Women's. They needed regular donor and patient stories for their newsletters and website. I wrote content and copy for the Foundation's website, as well as appeal letters, annual reports and newsletters.

Role: Copy editing, copywriting.

Client: Serebra Learning Corporation

Project: Serebra Learning Corporation created a new online outsourcing platform – Serebra Connect – to tie in with their e-learning business and help provide work opportunities to people around the world. They required copy and content for all levels of the site.

I worked as an integral part of the site's development team on a retainer contract to provide ongoing writing services, including the Serebra Connect website marketing messages, flash demos, transactional and promotional emails, static pages, FAQ copy, user guides, promotional landing pages, press releases and the Serebra Annual Report. I also wrote and edited content for the company's corporate website.

Role: Copywriting, copy editing, proofreading.

Client: NHS Health Scotland

Project: I worked with Health Scotland's in-house web team to create a new immunization information website aimed at the general public. This involved auditing the existing content, creating a new information architecture, editing and writing content, project managing website development, and overseeing user testing through a user testing agency. The website was approved by the World Health Organization as meeting their criteria for a recommended immunization information website.

Role: Content audit, copy editing, copywriting, proofreading, web project management, informaton architecture, keyword optimization, meta data.

Client: Kor Hockey (through BBP)

Project: Kor Hockey wanted to update their website to promote their new skate, the Kor Shift 2. I worked closely with design agency Roxy Design to develop new messages and copy for the new website, a promo mailer, a poster and a brochure.

Role: Copywriting, copy editing, proofreading, informaton architecture.

Client: Glasgow Caledonian University

Project: I had a 6-month contract to write/edit and manage all of the content for Glasgow Caledonian University's new website, with a focus on the student recruitment pages. It was a big job wth a lot of different stakeholders and content owners to keep happy, and around 1,000 pages of content all in. I also optimized the content in specific sections for search engines, resulting in more traffic to those sections. As well as doing a content audit, I wrote a Writing for the Web training guide for the content section owners and a Style Guide. The new site won an award at the 2010 HEIST Awards for education marketing for the best student recruitment pages among UK universities. It also won best website at the PRide Awards 2010.

Role: Content audit, copy editing, copywriting, proofing, keyword optimization, style guide and web writing training/guide.

Client: The Edinburgh Academy (through Lennon Design)

Project: Complete redesign of The Edinburgh Academy school website, with the aim of both selling the school to new parents and students and providing information to existing parets and students.

Role: Content audit, copy editing, copywriting, proofreading, informaton architecture, style guide and web writing training/guide.

Client: Nero (through OnTrack Media)

Project: Nero redesigned their website to make it easier for visitors to find specific products for specific uses. I worked with OnTrack Media in Vancouver and Nero's in-house writer in Germany on grouping products according to uses and devising benefit-driven messaging to sell specific products.

Role: Copywriting, copy editing, proofreading.

Client: Innovative Fitness

Project: Personal fitness company Innovative Fitness created a personal fitness website, with strong social networking elements and exclusive video content. I worked with IF's team and another writer to create content for the site, including product sales copy, product names, destination channel descriptions and static page copy.

Role: Copywriting, proofreading.

Client: Beau Cote

Project: The client created a website to promote a new residential facility on Bowen Island for women with eating disorders, and required copyediting and content services. I took raw content from the client and created the new website's site map, with the content organised into categories. Supplied base home page copy and copy-edited the rest of the content from client-supplied material.

Role: Copy editing, proofreading, information architecture.

Client: NHS Health Scotland

Project: I acted as a web editing resource for the Healthy Working Lives team, which involved writing content for new sections, advising on best practice, and delivering training in web writing.

Role: Content audit, copy editing, copywriting, proofreading, informaton architecture.

Client: NHS Health Scotland

Project: NHS Inform is a health information portal. I spent some time consulting with the in-house project manager on the best way to organize and manage the content for the website. I created a content audit spreadsheet to help manage the vast amount of content needed for the site.

Role: Content audit, content best practice consultancy.

Client: NHS Health Scotland

Project: Ready Steady Toddler is a public sector informational website for parents of toddlers. I worked as part of the editorial team and did some top level copywriting, proofreading and keyword optimization.

Role: Copy editing, copywriting, proofreading, keyword optimization, meta data.

Client: BC Government (Ministry of Employment and Income Assistance)

Project: BC Gov MEIA needed an internal training website created to act as a resource for employees seeking extra training.This project involved research, writing, basic website design and formatting in HTML. I produced a 60-page website section containing categorised sources of information on specific topics.

Role: Copy editing, copywriting, proofreading, information architecture.

Client: vin de garde

Project: I wrote the company's new brochure and adapted that copy for the existing website. I also optimized the copy for specific search engine terms, resulting in increased traffic to the site.

Role: Copy editing, copywriting, proofreading, keyword optimization.

Client: SCCYP (non profit)

Project: SCCYP is a non profit organization. They redesigned their website and I worked with the Marketing Manager on writing content for a very specifc younger age group. The brief was to keep it informal and suitable for that audience, but without being patronising, as well as informing the audience about some very serious issues.

Role: Copy editing, copywriting, proofreading.

Client: Keppie Design

Project: Keppie is one of Scotland's oldest architectural firms. I edited a series of sector-specific brochures and advised the company on how they could adapt that copy for their new website.

Role: Copy editing, copywriting, proofreading.