BCIT Campaign Content Writing

Content writing and copywriting for BCIT’s “Inspire” content marketing campaign.

Project details

Telling inspiring stories

I was hired by Signals Design Group to write a series of stories about noteworthy BCIT grads for BCIT’s “Inspire” fundraising campaign. Each story had to stand alone as an engaging story, while also following the central “inspire” theme and communicating some specific messages.

• Recommended the headline and subhead structure for each story
• Wrote campaign-friendly headlines with more informative subheads to draw readers in
• Included specific messages as per the marketing brief for each story
• Copywriting for and editing of the campaign’s Case for Support document and website content