Wearing a few hats.

Content strategist. Copywriter. Managing editor. Content writer. Experience provides the capability to switch hats according to project needs and resources. (Actual hats optional.)

Why Tincan?

A content pro

Word-smithing micro-copy. Researching a 700-word article. Rewriting a 400-page website. Planning new website content. The grey hairs back up the resume.

Likes a good story

Today’s marketing is all about storytelling. Readers come first, and the focus is on thorough research, creative thinking, and clear, readable writing.

Delivers value

A BBC study found that spelling mistakes alone on websites cost businesses a fortune. The good news is that well-written, on-message content doesn’t.

Experience matters

As a wise person said, “If you think it’s too expensive to hire a professional to do the job, wait until you hire an amateur”. Working with an experienced freelancer has its benefits. My lower overhead costs let me charge fair rates, and I use my experience to add as much value as possible. You’ll also always have a direct line to the person doing the work.


Speaks web

Web writing since the web was wee.

Focuses on the reader

Because it’s all about them.

Not afraid of long copy

Send the longer stuff my way, too.

Who does the work?

Rob Mathison

Rob Mathison

Writer & Content Strategist

A former newspaper and magazine writer and managing editor, I’ve worked as a copywriter, web writer and content strategist since 2003.




I don’t take a brief and disappear. Close collaboration leads to better results. As the subject and audience expert, the client has an important role to play.
Other professionals

Other professionals


I often team up with other freelancers with complementary skills on larger projects, and I’m always interested in hearing about potential link-ups.

No hand-holding required.

“Whatever we throw at Rob, he can handle. We have a large, complex, and often-changing marketing department, so having a professional like Rob to quickly understand a project, deliver on time, and be there when we need him has been a godsend. His ability to deep-dive into a project and understand our customers’ needs as well as our internal writers, without any hand-holding, makes him a valuable extension of our team.”

— Symon More, Resource Manager, Hootsuite

Need writing and content strategy support?

I’m always happy to chat informally about your next project.

rob@tincancommunications.com | 604.842.8979