Wearing a few hats.Content strategist. Copywriter. Managing editor. Content writer. Experience provides the capability to switch hats according to project needs and resources. (Actual hats optional.)
Likes a good story
As a wise person said, “If you think it’s too expensive to hire a professional to do the job, wait until you hire an amateur”. Working with an experienced freelancer has its benefits. My lower overhead costs let me charge fair rates, and I use my experience to add as much value as possible. You’ll also always have a direct line to the person doing the work.
Focuses on the reader
Not afraid of long copy
Who does the work?
Writer & Content Strategist
A former newspaper and magazine writer and managing editor, I’ve worked as a copywriter, web writer and content strategist since 2003.
No hand-holding required.
“Whatever we throw at Rob, he can handle. We have a large, complex, and often-changing marketing department, so having a professional like Rob to quickly understand a project, deliver on time, and be there when we need him has been a godsend. His ability to deep-dive into a project and understand our customers’ needs as well as our internal writers, without any hand-holding, makes him a valuable extension of our team.”
— Symon More, Resource Manager, Hootsuite