TELUS Sustainability Website
Content strategy and UX and brand copywriting to help TELUS communicate its sustainability ethos and initiatives.
Communicating important information
The TELUS digital team undertook a major revamp of their About section. I worked with internal stakeholders to take content from the annual sustainability report and other sources and present it in a web-friendly format.
- Created a new information architecture
- Reviewed existing content and made recommendations for improvements
- Wrote all new user-friendly, on-brand headlines, subheads, body copy and calls to action
- Rewrite for plain language
- Worked in SEO keywords and wrote page meta data