Writing for Content Marketing
A practical, 8-week online course for new and experienced writers.
Understand what makes effective content.
Headlines and leads
Attract attention and keep people reading.
Capture and maintain a strong voice.
Tell stories people want to read.
“Thank you for the incredible course. It was a great learning experience. I loved the material and the assignments. Your feedback was great too and it definitely gave me confidence in my writing.” – Danielle F
Lots of diverse examples
You’ll get dozens of up-to-date and best-in-class examples (from small businesses and big brands) for inspiration, review and discussion.
Study in your PJs
The course is delivered online through UBC’s LMS. A forum lets students connect with me and your classmates to chat and discuss the content.
Master core skills
This course focuses on the core writing skills and elements of good content you need to master to work as an in-house or freelance content writer.
Get marketable skills
Whatever you do for a day job, being able to write well and recognize good writing is becoming an essential skill.
Learn by doing
I provide detailed feedback for every assignment, and make myself available for email questions during and after the course.
Connect with peers
This is a great opportunity to connect with other writers and marketers. Most classes include people who also hire and work with writers.