Writing for Content Marketing

A practical, 8-week online course for new and experienced writers.


Best practices

Understand what makes effective content.

Headlines and leads

Attract attention and keep people reading.


Capture and maintain a strong voice.


Tell stories people want to read.

“Thank you for the incredible course. It was a great learning experience. I loved the material and the assignments. Your feedback was great too and it definitely gave me confidence in my writing.” – Danielle F


Lots of diverse examples

You’ll get dozens of up-to-date and best-in-class examples (from small businesses and big brands) for inspiration, review and discussion.

Study in your PJs

The course is delivered online through UBC’s LMS. A forum lets students connect with me and your classmates to chat and discuss the content.

Master core skills

This course focuses on the core writing skills and elements of good content you need to master to work as an in-house or freelance content writer.

Get marketable skills

Whatever you do for a day job, being able to write well and recognize good writing is becoming an essential skill.

Learn by doing

I provide detailed feedback for every assignment, and make myself available for email questions during and after the course.

Connect with peers

This is a great opportunity to connect with other writers and marketers. Most classes include people who also hire and work with writers.

Future-proof your writing skills.

Learn the essentials of writing for content marketing.

“I’ve found this course so far to be beyond my expectations and every time I review more I’m learning tons.” – Tracy H